In 2014, the United States was the ninth largest source market for New Zealand, with the majority of these students studying in the university sector. Education New Zealand has identified the United States as a promote market, aiming to increase the number of students studying at universities, ITPs and PTEs.
2014 Snapshot
• 2,465 US students enrolled in 2014, ↓3% on 2013
• BUT significant growth 2015 ↑22% in FSVs
• A tertiary market: 79% of US students enrol in bachelor-level study, 4% masters, 12% PhD
• Significant opportunity – NZ has only 1% of the market (300,000 US students studied overseas in the 2013/14 US academic year)
• Universities’ second-largest market (to China) in 2014
• Largest universities market in Semester One of 2015
• Growth in number of US students at ITPs and PTEs to date 2015
